It was so exciting to listen to Paul Tudor Jones II’s TED talk about the necessary revolution of the profit maximizing paradigm, which is so unquestionably fundamental in capitalism.
And as excited as I was to hear back some of my most provocative thoughts that are usually not really well-received by business actors I was as much disappointed by the solution Paul Tudor Jones II offers.
While it seems like a good idea to create a JUST index that measures just behavior in corporations so that more appreciation would go to those companies with the highest JUST index and the more prosperous they would become. It seems like an advanced alternative to those CSR activities that are rather driven by marketing and branding purposes – definitely with a well calculated ROI – instead of a value-driven, sincere wish to address a social problem.
I believe that problems of a current system cannot be solved with the tools of the current system, which are indeed the consequences of the fundamental beliefs of that system. Behaviors are driven by beliefs and beliefs are driven by the core values the members of a society shares. Therefore, we need to start with questioning the current paradigms and setting those core values that would result in deep beliefs that maximizing social wealth is the main objective instead of maximizing profits. Well, not sure how to get there. But this talk raised attention at least.